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Our mission is to create cleanest, most effective men's care products - because confidence shouldn't come at the cost of your health.

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BASED Hair Clay

STRONG HOLD WITH MATTE FINISH - This premium hair clay for men by Based Bodyworks gives you a hold in your hair similar to pomade, but without the greasy shine. Clay offers a strong hold that lasts all day, but is also reworkable for a much more natural look than other products.

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 4.92/1000+ reviews

✅Non-Toxic, Endocrine Safe Formulas

🏭Made in the USA

🚫100% Paraben, Sulfate, Phthalate Free

✅Non-Toxic, Endocrine Safe Formulas

🏭Made in the USA

🚫100% Paraben, Sulfate, Phthalate Free

✅Non-Toxic, Endocrine Safe Formulas

🏭Made in the USA

🚫100% Paraben, Sulfate, Phthalate Free

✅Non-Toxic, Endocrine Safe Formulas

🏭Made in the USA

🚫100% Paraben, Sulfate, Phthalate Free

✅Non-Toxic, Endocrine Safe Formulas

🏭Made in the USA

🚫100% Paraben, Sulfate, Phthalate Free

✅Non-Toxic, Endocrine Safe Formulas

🏭Made in the USA

🚫100% Paraben, Sulfate, Phthalate Free

✅Non-Toxic, Endocrine Safe Formulas

🏭Made in the USA

🚫100% Paraben, Sulfate, Phthalate Free

✅Non-Toxic, Endocrine Safe Formulas

🏭Made in the USA

🚫100% Paraben, Sulfate, Phthalate Free

✅Non-Toxic, Endocrine Safe Formulas

🏭Made in the USA

🚫100% Paraben, Sulfate, Phthalate Free

✅Non-Toxic, Endocrine Safe Formulas

🏭Made in the USA

🚫100% Paraben, Sulfate, Phthalate Free

✅Non-Toxic, Endocrine Safe Formulas

🏭Made in the USA

🚫100% Paraben, Sulfate, Phthalate Free

✅Non-Toxic, Endocrine Safe Formulas

🏭Made in the USA

🚫100% Paraben, Sulfate, Phthalate Free

1,500,000+ HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have elevated theirconfidence & health by switching to BASED.

 64,817+ Reviews

    Strong Hold

    Matte Finish

    Easy Volume

    Strong Hold

    Matte Finish

    Easy Volume

    Strong Hold

    Matte Finish

    Easy Volume

    Strong Hold

    Matte Finish

    Easy Volume

    Strong Hold

    Matte Finish

    Easy Volume

    Strong Hold

    Matte Finish

    Easy Volume

    Strong Hold

    Matte Finish

    Easy Volume

    Strong Hold

    Matte Finish

    Easy Volume

    Strong Hold

    Matte Finish

    Easy Volume

    Strong Hold

    Matte Finish

    Easy Volume

    Strong Hold

    Matte Finish

    Easy Volume

    Strong Hold

    Matte Finish

    Easy Volume

        • ★★★★★

          Really good product ❤️

          Silvia C.

        • ★★★★★

          Really good hold and a lot of texture all day.

          Hunter H.

        • ★★★★★

          10/10 Best hair clay EVER. I used to use the old spice “hair clay” and it worked but when I got to school my hair was fried, cooked whatever you want to say. “ invest in BASED, invest in yourself “ is real!!!

          Marisa M.

        • ★★★★★

          Really good hold and texture all day.

          Hunter H.

        • ★★★★★

          added a lot of texture to my hair and now it looks much better and healthier

          Diego A.

        • ★★★★★

          The clay is really nice, I use it along with texture powder since my hair is short right now and it gives it a high hold, smells super good and has a lot in it

          Joey S.

          FAQs

          How is the BASED Hair Clay different from traditional hair clays?

          Wost clays useyour hair will actuallu benefit from.fake matte agents that dry your hairout.BASED Hair 031 zero compromises., and built with ingredients

          Who is this best for?

          BASED Hair Claly is idealfor short to medum.length hair that needs strong hold, matte finish, and textured separation.Best forthick, straight, or wavy hair-it's not ideal for long
          or very curly hair.

          How much hold does it give?

          Expect a strong, all-day hold with natural texture and no overly stif feel.Unlke gels or cheap clays that flake, ours stays flexible and touchable.

          Will it make my hair look greasy or heavy?

          No. Even thoueh it's oil-based, the formula is desiened to deliver a matte finish without buldup or exess shine. You get control and separation-without the shine

          Does it wash out easily?

          Yes. it's oil-based but non-greasy, and rinses clean with shampoo-no scrubbing, no residue.

          Will it damage or dry out my hair over time?

          Never. We use nourishing non-toxic oils,
          and botanica extracts that actualu
          druing alcohols, cheap fillers or
          harsh synthetics.

          Is it scented or perfumed?

          It's lightly scented with our naturally-derivede0-cause irritation favorite Inthetic fragrances that

          Can l use it with other styling products?

          Yes, BASED Halir Clay works great by itself but we always encourage mixing & matching diferent product combosis the BASED Matte Texture Duo, which is a mix of BASED Hair Clay and BASED Texture Powder.best for uour hair one popu
          comoinatio!

          What if it's not a fit for me?

          Don't wory - that's why we created the BAsED Guarante,.Although anly 1% of our customers ever use it, we understand sometimes a product might not be a perfect it